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Course Information

Digital Marketing (BA 375)

Term: 2025 Winter Term

Faculty

Amy J. Pilcher
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Schedule

Tue-Thu, 9:35 AM - 11:15 AM (1/6/2025 - 4/17/2025) Location: MAIN

Description

Identical with COM 375. Survey of trends affecting the digital and online business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Digital marketing project. Winter Term. Prerequisite: Second-year major in accounting, business administration, journalism and communication, computer science, economics or instructor approval. BA 353 recommended.