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Course Information

Digital Marketing (BA 375)

Term: 2020 Fall Term

Faculty

Rhonda L. Richardson-Burns
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Schedule

Tue, 6:30 PM - 9:30 PM (8/26/2020 - 12/3/2020) Location: MAIN WBC 116

Description

Identical with COM 375. Survey of trends affecting the digital and online business environment. Study of Web design, launches, e-marketing plans, social media, mobile devices, online advertising, budgeting and sociological/psychological changes in consumers in electronic culture. Digital marketing project. Winter Term. Prerequisite: Second-year major in accounting, business administration, journalism and communication, computer science, economics or instructor approval. BA 353 recommended.