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Course Information

Principles of Marketing (BA 353)

Term: 2023 Winter Term

Faculty

Melvin E. Gonnerman
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Schedule

Mon-Wed-Fri, 1:15 PM - 2:20 PM (1/9/2023 - 4/21/2023) Location: MAIN WBC 117

Description

Techniques and strategies used to develop new products and promotions and to determine prices and channels of distribution. Introductory topics of marketing research, consumer behavior, advertising, sales, product management, international marketing. Group project. Prerequisite: Second-year standing; EC 117, EC 118 recommended.