Advertising and Promotion (BA 454)

Term: 2026 Winter Term

Faculty

Allan B. BernardShow MyInfo popup for Allan B. Bernard

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Schedule

Mon-Wed-Fri, 9:00 AM - 10:05 AM (1/5/2026 - 4/17/2026) Location: MAIN

Description

Functions of advertising and promotion in business to include creative strategy, media selection, research, regulatory environment, trends. Group project. Prerequisite: BA 353 or instructor approval.