Advertising and Promotion (BA 454)

Term: 2023 Winter Term

Faculty

Allan B. BernardShow MyInfo popup for Allan B. Bernard

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Schedule

Mon-Wed-Fri, 2:30 PM - 3:35 PM (1/9/2023 - 4/21/2023) Location: MAIN WBC 117

Description

Functions of advertising and promotion in business to include creative strategy, media selection, research, regulatory environment, trends. Group project. Prerequisite: BA 353 or instructor approval.