Advertising and Promotion (BA 454)

Term: 2022 Winter Term

Faculty

Allan B. BernardShow MyInfo popup for Allan B. Bernard

Email address is hidden, click here to email

Schedule

Mon-Wed-Fri, 2:30 PM - 3:35 PM (1/10/2022 - 4/22/2022) Location: MAIN WBC 117

Description

Functions of advertising and promotion in business to include creative strategy, media selection, research, regulatory environment, trends. Group project. Prerequisite: BA 353 or instructor approval.