Advertising and Promotion (BA 454)

Term: 2019 Winter Term

Faculty

Kimberly K. FolkersShow MyInfo popup for Kimberly K. Folkers

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Schedule

Mon-Wed-Fri, 12:00 PM - 1:05 PM (1/7/2019 - 4/18/2019) Location: MAIN WBC 215

Description

Functions of advertising and promotion in business to include creative strategy, media selection, research, regulatory environment, trends. Group project. Prerequisite: BA 353 or instructor approval.