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Course Information

Marketing Research (BA 444)

Term: 2023 Fall Term

Faculty

Allan B. Bernard
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Schedule

Tue-Thu, 1:00 PM - 2:40 PM (9/6/2023 - 12/14/2023) Location: MAIN WBC 117

Description

Methods of conducting research in business. Research design, data collection procedures, data analysis, presentation of results. Application to actual marketing research field projects. Prerequisites: BA 353; CS 110 or CS 120; MA 214 or MA 313.